Shanghai — July 17, 2008 — TBWA’s China digital agency, Agency.com has announced a new addition to their agency leadership team. As part of the dramatic growth of the Shanghai-based digital group, Agency.com\China has hired Allen Wang as their Business Director. Allen fills the role made vacant when Eugene Chew was promoted to General Manager of Agency.com in February 2008.
Allen brings more than 8 years experience in the digital marketing industry, including stints at Doubleclick Asia and Wunderman Taipei, where he was the Account Director on Motorola, Acer and Diageo accounts for the past 4 years.
As the Business Director at Agency.com\China, Allen will be responsible for continuing growth through a focus on new business development. “The team at Agency.com\China are full of passion and creative ideas about digital marketing,” said Allen, “I am very happy and proud to be joining them and look forward to growing the business with this excellent team.”
“Digital is a new area of focus for many brands in China so Allen will serve as the ‘first point of education’ for clients looking for an interactive agency.” said Eugene Chew, General Manager of Agency.com\China. “Allen’s 3 years experience in integrated marketing on ATL, BTL and CRM when handling the Diageo account, will be invaluable in helping Agency.com integrate digital activities into our clients’ business & marketing plans.”
Agency.com’s business has experienced strong growth since it entered the China market in January 2007 and they expect to have done work for over 20 clients by the end of their first two years in China.
“The initial thinking was that our business would primarily come from the global Agency.com and TBWA networks, however, as we grow in China we are seeing an increasing number of independent clients, as well as globally aligned clients who are looking to work with us outside of their own global agency alignments.” continued Chew. “Having a Business Director to lead this growth is essential and we are very excited about Allen joining the Agency.com\China team.”
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