Guegan and Baer appointed to head up Strategy and Client Services
New York — January 9, 2007 — Agency.com (www.agency.com), the full service interactive agency, today announced that it has hired Philippe Guegan as Strategy Director and Steve Baer as Vice President of Client Services for the New York office.
Philippe Guegan will head up the Strategic Planning team at Agency.com, working across the entire New York client base. His key focus will be to strengthen the research and measurement capabilities of the agency to increase the relevance and effectiveness of Agency.com client marketing initiatives.
Philippe is a veteran of the interactive marketing industry and over the last 10 years has consistently developed innovative solutions for research, measurement and data-driven marketing. Most recently, Philippe served as a Strategy Director at Blast Radius in New York. He also co-founded the Paris office of Ogilvy Interactive in 1996 and has worked with clients including Unilever, P&G, IBM, HP, Intel, Electronic Arts, Nintendo and General Motors.
Steve Baer will lead the New York Client Services team, overseeing accounts such as British Airways and Choice Hotels International, and working alongside the business development team on new business efforts.
Also with 10 years interactive experience, Steve joins Agency.com from FullSIX UK, a leading pan-European interactive and relationship marketing agency. Steve served as Managing Director and Partner, overseeing client relationships with UNICEF, Whirlpool, Hertz and Reckitt Benckiser. Previous posts at FullSIX included Chief Operating Officer, where he led the development of the Procter & Gamble digital account across Europe. Prior to FullSIX, Steve was the Founding Partner of lifestage marketing agency, SPF 15 London. He started his career at Young & Rubicam in New York, where he served in account management on a number of brands including Sony and Blockbuster Video, working across TV, print, outdoor and digital advertising.
“In a world where customers are empowered like never before to filter out irrelevant information and content, you need to ensure that customer input is present at every stage of the marketing development lifecycle. This is about reinventing the way consumer research is conducted and leveraged – and Agency.com has already started to invest in new tools and methods to harness this. It presents great opportunities for the agency and its clients and I am excited to be a part of that”, said Philippe Guegan, Strategy Director, Agency.com New York.
“Philippe and Steve join us with strong international experience in consumer focused marketing and are valuable additions to our New York management team. Providing our clients with solid insight into the consumer mindset and an effective interactive solution that sits seamlessly within the bigger marketing picture as a result of those insights, is essential to help them drive results,” said David Eastman, Worldwide CEO, Agency.com. “Both Philippe and Steve’s well-rounded marketing backgrounds make them well placed to deliver these solutions for their clients’ businesses to grow and succeed in the interactive space.”
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About Agency.com
Agency.com is a full-service interactive agency. Since 1995, the company has worked with clients like British Airways, IKEA, T-Mobile, Energizer and Visa to create engaging interactive experiences. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, Dublin, London, Milan and San Francisco. For more information, visit www.agency.com. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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